If you LOVE marketing, as I do. As my aforementioned mentor does.
If it’s a pleasure to play the ‘marketing game’ and watch your efforts slowly turn into profit.
And this won’t affect your ability to look after your business… Then hell no, you don’t need an agency. Good luck to you, go enjoy the craft of the graft – it’s really fun.
But if, for whatever reason, you can’t put that much in – it just isn’t possible right now. Yet, you see the value in marketing your business. You’ve seen the return others are generating through amazing, well-thought-out campaigns and you want some of that. You understand it’s not an overnight thing and it will take some effort (albeit on the agencies part in this case) then yes, you NEED an agency.
Those extra heads, that extra passion, that wall that ideas come bouncing back from will all be pivotal. Yes, expertise, yes, knowledge but choose an agency because they live and breath it and they understand the long term vision of your business and you’ll end up successful, ten times more successful than with a half-arsed toe dip.
And best of all, they’ll put the sleepless nights in.
Because undoubtedly, working with an agency, in the long run, will save you time and money. But with all the options, channels and shiny objects available in the marketing industry these days, it might just save your sanity as well.