You have to be on facebook. I don’t care what industry you’re in, I don’t care if you don’t like Facebook, I don’t care if some other ‘marketing expert’ has told you Facebook is dead.
Facebook is alive and well and with 2.38 billion active users every month in 2019 so far (an increase on last year – it’s still growing) you can’t afford to not be on this platform.
However… if the upside is that everyone is on it, the downside is that everyone’s business is on it too.
The biggest social platform is extremely competitive for businesses and the days of setting up a business page and posting daily being enough to build you a following have gone the way of the dodo.
To actually reach anyone now, Facebook has made it so that you pretty much have to pay for advertising. So, keep this cost-effective by working hard. Graft at your page, create amazing content, share it, ask people to like and share constantly. Work and work some more.
This will be a recurring theme here, to get any social media marketing to work, you’re going to have to commit.
There are various theories on this… but I think Facebook should be treated a little like Google Ads. Spend on these platforms is 100% going to be worth it – when implemented properly.
Drill down who your target audience actually is (either with website data or some other RELIABLE research) and focus on getting the word out to these exact people. Alongside this, build a page that is actually useful to them and selling off the back of this becomes a natural process.
Best of all, Facebook makes this pretty easy to do if you learn how to utilise the targeting features properly.